Subin Seol is an art director based in London and Seoul.
She believes that design is not only about aesthetics and function, but also a powerful medium for narrative. Seol’s design philosophy centres around delivering deeper experiences and messages through the fusion of craftsmanship and narrative.
She believes that design is not only about aesthetics and function, but also a powerful medium for narrative. Seol’s design philosophy centres around delivering deeper experiences and messages through the fusion of craftsmanship and narrative.
Education
2025-Present
Seoul National University (Seoul)
PhD Design
2021-2023
Royal College of Art (London)
MA Interior Design
2012-2017
Sookmyung Women’s University (Seoul)
BFA Environmental Design
Work Experience
2017-Present
Cheil Worldwide (Seoul)
Art Director(Brand Experience)
2016
Innocean Worldwide (Seoul)
Junior Art Director
Awards & Achievements
2025
Designer’s Table / Finalist
2024
Hanhwa Youngmin International Artist Residency - Boisbuchet
2023
Korea+Sweden Young Design Award
/ Grand Prize
2022
2nd Contemporary Furniture Design Competition (Korea) / Finalist
2020
Red-dot / Winner in Brand & Communication Design
ADC (Germany) / Bronze in Space Design
2018
IF Award (Germany) / Winner in Interior Architecture
Exhibitions
2026
Home Supplies / Kasina Dosan / Seoul
On Weight / SongEun Art Space / Seoul
2025
Designers' Table / 10 Corso Como / Milan
Designers' Table / Seochon Lounge / Seoul
Designers' Table / Seoul Design Festival / COEX / Seoul
Seating Seoul / DDP / Seoul
Small Sculpture / Yoon Hyun Sangjae / Seoul
Frieze × The Whoo / The Shed / New York
Light, Oh! Light / Nineone Hannam / Seoul
Slow Hand's Rebellion / Hohojae / Seoul
2023
Design Korea / COEX / Seoul
London Design Festival – Material Matters / OXO Tower Wharf / London
London Design Festival / M.A.H Gallery / London
RCA 2023 / Truman Brewery / London
Milan Design Week – Fuorisalone / BASE Milano / Milan
RCA WIP Show 2023 / Royal College of Art / London
2022
The Contactless Nomad / Marres, Fashion Clash Festival / Maastricht
Spectrum of Seating / DDP / Seoul
John Hejduk: London Masque / Royal Academy of Arts / London
2nd Contemporary Furniture Design Competition Exhibition / GUVS / Gyeonggi
RCA WIP Show 2022 / Royal College of Art / London
2021
Inspiring Retreat / Noncontempo / Seoul
Point Zero of the Haus / Musinsa Terrace / Seoul
Aesthetic References / Mee Seeks / Seoul
New Home / Anteroom Seoul / Seoul
2025-Present
Seoul National University (Seoul)
PhD Design
2021-2023
Royal College of Art (London)
MA Interior Design
2012-2017
Sookmyung Women’s University (Seoul)
BFA Environmental Design
Work Experience
2017-Present
Cheil Worldwide (Seoul)
Art Director(Brand Experience)
2016
Innocean Worldwide (Seoul)
Junior Art Director
Awards & Achievements
2025
Designer’s Table / Finalist
2024
Hanhwa Youngmin International Artist Residency - Boisbuchet
2023
Korea+Sweden Young Design Award
/ Grand Prize
2022
2nd Contemporary Furniture Design Competition (Korea) / Finalist
2020
Red-dot / Winner in Brand & Communication Design
ADC (Germany) / Bronze in Space Design
2018
IF Award (Germany) / Winner in Interior Architecture
Exhibitions
2026
Home Supplies / Kasina Dosan / Seoul
On Weight / SongEun Art Space / Seoul
2025
Designers' Table / 10 Corso Como / Milan
Designers' Table / Seochon Lounge / Seoul
Designers' Table / Seoul Design Festival / COEX / Seoul
Seating Seoul / DDP / Seoul
Small Sculpture / Yoon Hyun Sangjae / Seoul
Frieze × The Whoo / The Shed / New York
Light, Oh! Light / Nineone Hannam / Seoul
Slow Hand's Rebellion / Hohojae / Seoul
2023
Design Korea / COEX / Seoul
London Design Festival – Material Matters / OXO Tower Wharf / London
London Design Festival / M.A.H Gallery / London
RCA 2023 / Truman Brewery / London
Milan Design Week – Fuorisalone / BASE Milano / Milan
RCA WIP Show 2023 / Royal College of Art / London
2022
The Contactless Nomad / Marres, Fashion Clash Festival / Maastricht
Spectrum of Seating / DDP / Seoul
John Hejduk: London Masque / Royal Academy of Arts / London
2nd Contemporary Furniture Design Competition Exhibition / GUVS / Gyeonggi
RCA WIP Show 2022 / Royal College of Art / London
2021
Inspiring Retreat / Noncontempo / Seoul
Point Zero of the Haus / Musinsa Terrace / Seoul
Aesthetic References / Mee Seeks / Seoul
New Home / Anteroom Seoul / Seoul